About Us
Welcome to 21stCE, a family-owned production company specializing in live-event video and digital media production. Since 2004,
Derik and Debbie Madrid have been at the helm, providing top-notch video production, digital content, live broadcasts, video walls, and online streaming for entertainment-production businesses. With a rich history of 12 years touring with PRCA as a video production specialist in live-event production, big-screen displays, advertising, timing, arena production, and multiple-angle instant replay, we bring a wealth of experience to every project.
We're proud to announce our recent partnership as the "In-House" Video Production Team for Rolling Hills Casino's Obsidian Spirits Amphitheater, where we now work with "A-List" international musicians and entertainers, creating unforgettable experiences.
Located in downtown Red Bluff at 18 Antelope Blvd, our production studio is equipped to handle projects of any size. However, our mobile production studio can travel, broadcast, live stream, and record anywhere in the USA.
Our client list includes prestigious names such as the US Air Force, The State of California, California Fish & Wildlife, local and state assemblymen, Cal-Expo State Fair, Tulare County Fair, Twin Falls County Fair, FFA/4H Auctions, and many more.
In the entertainment realm, we've had the privilege of working with legendary artists such as Willie Nelson, Reba McEntire, Merle Haggard, The Beach Boys, Snoop Dogg, Dustin Lynch, Ice Cube, Extreme/Nuno Bettencourt, Vince Gill, Sublime, Heart, and Motley Crew's Tommy Lee.
In the world of sports, we've covered a wide range of events including Cal-State Football, West Coast Monster Trucks, PRCA Rodeo, Metal Mulisha Motocross, and Professional Drag Boat Association races.
Our production gear is top-of-the-line, including an 18' mobile production studio, 32' tour bus sleeper, indoor/outdoor D3 and Daktronics, video walls (OLED, 3-6mm), NewTek Tricaster 8000 Advanced 8 Channel with mix effects & multiple DSKs, NewTek 3Play 460 - 4 camera Instant-Replay, Canon/Panasonic/Sony/PTZ Cameras, Bogan/Manfroto Tripods, Sure/Sennheiser Microphones, and Super Bright LED Lighting.
For editing, we use Adobe Creative Cloud 2024, ensuring the highest quality results for every project.
Connect with us on YouTube.com/21stcentent to learn more about our work and how we can bring your vision to life.
Welcome to 21stCE, a family-owned production company specializing in live-event video and digital media production. Since 2004,
Derik and Debbie Madrid have been at the helm, providing top-notch video production, digital content, live broadcasts, video walls, and online streaming for entertainment-production businesses. With a rich history of 12 years touring with PRCA as a video production specialist in live-event production, big-screen displays, advertising, timing, arena production, and multiple-angle instant replay, we bring a wealth of experience to every project.
We're proud to announce our recent partnership as the "In-House" Video Production Team for Rolling Hills Casino's Obsidian Spirits Amphitheater, where we now work with "A-List" international musicians and entertainers, creating unforgettable experiences.
Located in downtown Red Bluff at 18 Antelope Blvd, our production studio is equipped to handle projects of any size. However, our mobile production studio can travel, broadcast, live stream, and record anywhere in the USA.
Our client list includes prestigious names such as the US Air Force, The State of California, California Fish & Wildlife, local and state assemblymen, Cal-Expo State Fair, Tulare County Fair, Twin Falls County Fair, FFA/4H Auctions, and many more.
In the entertainment realm, we've had the privilege of working with legendary artists such as Willie Nelson, Reba McEntire, Merle Haggard, The Beach Boys, Snoop Dogg, Dustin Lynch, Ice Cube, Extreme/Nuno Bettencourt, Vince Gill, Sublime, Heart, and Motley Crew's Tommy Lee.
In the world of sports, we've covered a wide range of events including Cal-State Football, West Coast Monster Trucks, PRCA Rodeo, Metal Mulisha Motocross, and Professional Drag Boat Association races.
Our production gear is top-of-the-line, including an 18' mobile production studio, 32' tour bus sleeper, indoor/outdoor D3 and Daktronics, video walls (OLED, 3-6mm), NewTek Tricaster 8000 Advanced 8 Channel with mix effects & multiple DSKs, NewTek 3Play 460 - 4 camera Instant-Replay, Canon/Panasonic/Sony/PTZ Cameras, Bogan/Manfroto Tripods, Sure/Sennheiser Microphones, and Super Bright LED Lighting.
For editing, we use Adobe Creative Cloud 2024, ensuring the highest quality results for every project.
Connect with us on YouTube.com/21stcentent to learn more about our work and how we can bring your vision to life.